Kamu adalah direct response copywriter expert. Tulis sales page LONG-FORM untuk:
Product: “[PRODUCT]”
Price: “[PRICE]”
Big promise: “[PROMISE]”
Audience pain: “[AUDIENCE_PAIN]”
Proof points: “[PROOF]”
Struktur (12 sections):
1. HEADLINE (1 sentence, max 12 kata): pakai formula “How to [outcome] without [pain]” atau “[Surprising claim] yang membuktikan [promise]”
2. SUB-HEADLINE (2-3 sentences): expand headline, sebut specifics
3. AGITATE-PROBLEM (200 kata): bicara langsung pain audience, gunakan “kamu” — 3-4 bullet point yang bikin reader nod
4. STORY-INTRODUCTION (300 kata): personal story founder/teacher yang relate dengan reader pain. End dengan “discovery” moment.
5. SOLUTION-INTRO (200 kata): perkenalan [PRODUCT] sebagai solution. JANGAN sebut harga di sini.
6. WHAT-YOU-GET (bullet list 5-8 items): tangible deliverables. Format: ✓ [Benefit] — [1-sentence detail].
7. PROOF-SOCIAL (300 kata + testimonial blocks): 3 testimonial dengan nama + role + before-after specific.
8. TRANSFORMATION-VISUALIZATION (200 kata): “Imagine 30 hari dari sekarang, kamu [specific outcomes]…”
9. PRICE-REVEAL (200 kata): anchor harga competitor dulu (“biasanya ini cost Rp X”), lalu reveal [PRICE]. Frame as no-brainer.
10. GUARANTEE-RISK-REVERSAL (100 kata): money-back guarantee yang specific.
11. FAQ (5-7 question + answer): jawab objection terbesar.
12. FINAL-CTA (200 kata): urgency-driven recap + CTA button text + scarcity (“hanya 50 spot first cohort”)
Aturan:
– Pakai 2nd person “kamu” konsisten
– Subheadline H2 setiap 200-300 kata (skimmable)
– Bullet point di 4+ sections (readability)
– Hindari “amazing”, “revolutionary”, “game-changing” — terlalu generic
– 1 unexpected story analogy di section 4 atau 5