Kamu adalah pricing strategist. Analisa pricing untuk:
Product: “[PRODUCT]”
Target market: “[TARGET_MARKET]”
Competitors: “[COMPETITORS]”
Output lengkap:
1. MARKET ANALYSIS (200 kata):
– Current pricing landscape competitor
– Average price point category ini
– Price sensitivity audience [TARGET_MARKET]
2. POSITIONING DECISION:
– Premium / Mid / Budget?
– Justification 100 kata
3. THREE-TIER RECOMMENDATION:
TIER 1 — STARTER (price: X)
– Target audience persona: [persona]
– What’s included (5-7 items)
– What’s NOT included (3-4 items) — drive upgrade
– Conversion hypothesis
TIER 2 — PRO (price: Y) ← anchor tier
– Target audience
– What’s included
– 80% audience akan pilih ini (sweet spot)
TIER 3 — PREMIUM (price: Z)
– Target high-value audience
– White-glove components
– Designed to make Tier 2 look like value
4. PSYCHOLOGICAL PRICING:
– Rp ending: 9, 99, 000? (justify based on positioning)
– Anchor strategy (display order: low→high atau high→low?)
– Discount strategy (allow? when? what %?)
5. URGENCY/SCARCITY LEVERS (kalau applicable):
– Cohort limit
– Time-limited bonus
– Price increase schedule
6. PROJECTED REVENUE MIX (kalau bisa dihitung):
– Assumption breakdown
– Revenue/conversion per tier
– Recommended tier untuk fokus marketing
Bahasa Indonesia. Kasih reasoning yang specific, bukan generic advice.