Bantu craft founder origin story.
Starting point: “[STARTING_POINT]”
Inflection point: “[INFLECTION_POINT]”
Current state: “[CURRENT_STATE]”
What you learned: “[WHAT_YOU_LEARNED]”
Pakai 5-act structure (Joseph Campbell adapted untuk modern founder):
ACT 1 — ORDINARY WORLD (150 kata):
Setting dimana kamu dulu. Pekerjaan, mindset, struggles yang invisible dari luar.
Audience perlu relate ke “ah ini aku banget” sebelum continue.
Specific details: location, role, age, daily life.
ACT 2 — CALL TO ADVENTURE (100 kata):
Moment ketika kamu sadar status quo nggak sustainable. Trigger event atau realization.
Bukan dramatic, bukan plot twist Hollywood. Subtle but specific.
Audience perlu feel “iya, aku juga pernah feel itu.”
ACT 3 — CROSSING THE THRESHOLD (200 kata):
First action kamu ambil. Risk involved.
Setbacks awal — 2-3 specific failures yang relatable.
Aturan: NEVER paint yourself as flawless hero. Vulnerability = trust.
ACT 4 — INFLECTION POINT (200 kata):
Specific moment ketika kamu unlock insight. [INFLECTION_POINT].
What changed di mindset/approach kamu.
1 concrete win yang prove insight works.
ACT 5 — RETURN WITH GIFTS (150 kata):
Current state — [CURRENT_STATE].
What kamu offer ke audience sekarang karena experience itu.
Mission statement implicit (jangan eksplisit “my mission is…”).
End dengan: “Itu kenapa aku [current work]. Dan kalau kamu di posisi awal aku dulu, ini yang aku mau kamu tahu: [main lesson].”
Aturan:
– TIDAK pakai dramatic exaggeration (“changed my life forever”)
– 1-2 specific number / detail per act (makes story credible)
– Pakai dialogue dari memory kalau ada (1-2 lines)
– Bahasa Indonesia conversational
– Total ~800 kata, suitable untuk About page atau opening keynote