Buat 5-email welcome sequence untuk new subscriber:
Business: “[BUSINESS_TYPE]”
Signup incentive: “[SUBSCRIBER_SIGNUP_INCENTIVE]”
Flagship product: “[FLAGSHIP_PRODUCT]”
Email 1 (DAY 0 — Welcome + Deliver incentive):
Subject: “Welcome! Here’s your [incentive] →”
– Deliver promised incentive dengan download link
– Setup expectations: apa yang akan datang dalam 5 hari
– 1 quick win yang bisa subscriber lakukan sekarang
– Sign-off + 1 question untuk engagement (“Reply: apa goal kamu untuk 90 hari?”)
Email 2 (DAY 1 — Your Story):
Subject: pertanyaan curious tentang founder (“Why I quit my [job] to start [X]”)
– Origin story 200 kata
– 1 unexpected insight yang founder pelajari
– Relate ke pain subscriber
– Soft CTA: “Reply kalau ini relate dengan kamu”
– NO product pitch
Email 3 (DAY 3 — Big Insight):
Subject: “[Counterintuitive claim] tentang [topic]”
– Deliver 1 substantial insight 400-500 kata
– Format: claim → evidence → application
– NO product pitch (build trust)
– End dengan teaser email berikutnya: “Besok aku share framework yang aku pakai…”
Email 4 (DAY 5 — Framework):
Subject: “The [N-step] framework yang ngubah [outcome] aku”
– Actionable framework 600 kata
– Subscriber bisa coba sendiri sekarang
– Soft mention [FLAGSHIP_PRODUCT] sebagai “ini deeper version” — bukan hard pitch
– Link ke landing page
Email 5 (DAY 7 — Open Loop CTA):
Subject: “Last email dari me (untuk sekarang)”
– Recap 4 emails sebelumnya: kalau [scenario A], do [X]. Kalau [scenario B], do [Y].
– Hard pitch [FLAGSHIP_PRODUCT]: 200 kata WHY + WHAT + CTA
– Urgency element kalau ada (limited cohort, bonus expiry)
– Goodbye + how to continue: “Kalau kamu mau lanjut, reply email ini”
Format setiap email:
SUBJECT: …
PREVIEW TEXT: …
BODY: …
Aturan tone:
– Conversational (“kamu”, first-name basis)
– Paragraph pendek (max 3 kalimat)
– 1-2 emoji per email, NOT MORE
– Sign dengan first name (consistent across 5 emails)