Buat 5 variasi above-the-fold copy untuk landing page SaaS:
Product: “[PRODUCT]”
Core benefit: “[CORE_BENEFIT]”
Target user: “[TARGET_USER]”
Setiap variasi terdiri dari:
– HEADLINE (max 10 kata)
– SUB-HEADLINE (max 25 kata, expand headline)
– PRIMARY CTA button (2-4 kata, action-oriented)
– TRUST BAR (5-7 kata, social proof: “Trusted by 10,000+ creators” atau similar)
Pakai 5 formula berbeda untuk 5 variasi:
Variasi 1 — OUTCOME-FOCUSED: “Get [outcome] in [timeframe]”
Variasi 2 — PAIN-AVOIDANCE: “Stop [pain] forever”
Variasi 3 — TRANSFORMATION: “From [before state] to [after state]”
Variasi 4 — CATEGORY-CREATION: “The [new category] for [user type]”
Variasi 5 — DIRECT-ASK: “[Verb] [outcome] without [trade-off]”
Output format:
VARIASI 1 (Outcome-focused)
Headline: …
Sub-headline: …
CTA: …
Trust bar: …
VARIASI 2 … dst
Aturan:
– Bahasa Indonesia atau English (sesuai target user)
– TIDAK pakai jargon corporate (“synergize”, “ecosystem”, “revolutionize”)
– Setiap headline harus bisa di-justify dengan specific feature/benefit
– CTA HARUS verb-first (“Mulai Trial”, “Coba Gratis 14 Hari” — bukan “Sign Up” atau “Learn More”)